1. Contest Dates:
The "Harry Potter And The Half -Blood Prince" Contest ("Contest") begins June 17, 2009 on or about 12:00:01 am Eastern Time ("ET"), and ends July 14, 2009 at 11:59:59 pm ET ("Contest Period"). During the Contest Period there are a series of Contest-related events which start and end on or about the dates and times noted below:

("Video Submission Period")
Starts 12:00:01 am ET on June 17
Ends 8:59:59 am ET on July 1
("Video Selection Period")
Starts 9:00:01 am ET on
July 1
Ends 11:59:59 pm ET on July 1
("Public Voting Period")
Starts 12:00:01 am ET on July 2
Ends Noon ET on
July 5
Starts 12:00:01 am ET on July 6
Ends Noon ET on
July 13
July 15

Note: All dates are 2009

2. Contest Entities: YouTube, LLC, 1000 Cherry Ave. 2nd Floor, San Bruno, CA 94066 ("YouTube") Marden-Kane, Inc., 36 Maple Place, Manhasset, NY 11030 ("Administrator") Warner Brothers Entertainment Inc., 400 Warner Blvd., Burbank, CA 91522 ("WB"). WB and its parents, affiliates and subsidiaries are not responsible for the promotion, administration, or execution of this Contest. YouTube, Administrator, and WB are collectively referred to herein as the "Contest Entities".

3. Eligibility: Participation in this Contest is open only to persons who, as of date of entry, are legal residents of one (1) of the fifty (50) United States or the District of Columbia, who are at least thirteen (13) years of age or older and who are registered users (each a "Registered User") of (including all mirror or derivative sites, and all replacements or successor versions thereof) ("YouTube Site"). Employees, officers, directors and their immediate family members of the Contest Entities and their respective parents, affiliated and subsidiary companies, advertising and promotion agencies, legal and financial advisors, and any and all other companies associated with this Contest are not eligible to participate. For purposes of this Contest, "immediate family members" means parents, spouses, children, siblings, in-laws, grandmothers, or grandfathers. To become a Registered User of the YouTube Site, you must register for an account and agree to the YouTube Site's "Terms of Service" set forth at ("Terms of Use") and the Google Terms of Service set forth at There is no fee or charge to become a Registered User.

Official Rules/Minors - Parents and Guardians: By taking part in the Contest, each entrant (or your parent/legal guardian if you are a minor in your jurisdiction of primary residence) unconditionally agrees and accepts to be bound by these Official Rules and the decisions of YouTube and Administrator, which will be final and binding in all respects. The parent or legal guardian of an entrant under the age of majority in his/her state of residence (which is 18 in most states but 19 in Alabama and Nebraska and 21 in Mississippi): (a) will ensure that the entrant complies with these Official Rules; and (b) warrants that the entrant, is capable of agreeing these Official Rules, has agreed to these Official Rules, and can grant the rights granted herein. The parent or legal guardian of each such minor entrant, agrees to indemnify the Released Parties (as defined below) for and against: (a) any claims made by the entrant or any member of entrant's family against the Released Parties in connection with the Contest; and (b) any losses (including any liability) caused by any conduct of the entrant which is inconsistent with these Official Rules.

4. How to Submit a Video: To enter the Contest, entrants must create and submit a Contest video that meets the requirements outlined in Section 5 below that showcases your creation of an original "Harry Potter"-style potion. (a "Video Submission"). For the purpose of this Contest, a Video Submission is a YouTube video file that follows the technical, creative, and legal requirements disclosed in Section 5 and elsewhere in these Official Rules. The judging criteria under Paragraph 7 shall be applied without prejudice to whether the Video Submission has been submitted via Method 1 or Method 2 below.

There is no limit to the number of times a Registered User may enter. Entrants' Video Submission(s) may be submitted anytime during the Video Submission Period set forth in Section 1 above at the "Harry Potter And The Half -Blood Prince" Contest area located online at ("Contest Site"). You should retain a copy of your Video Submission for your records, as it will not be returned by YouTube.

*Method 1: Standard, Non-Augmented Reality ("Non-AR") Video Submissions: Entrants who choose to submit a Standard, Non-AR Video Submission will be asked to follow the upload instructions provided on the Contest Website. Standard, Non-AR Video Submissions are not allowed to show, use, or feature the Marker (Note: the 'Marker' is a printed page used for the creation of Augmented Reality Video Submissions.) Any Standard, Non-AR Video found showing, using, or featuring the Marker will be disqualified in the sole discretion of the Contest Entities.

*Method 2: Augmented Reality ("AR") Video Submissions: Entrants who choose to submit an AR Video Submission will be required to download and print an AR Video Submission Marker ("Marker") from the website (the "Contest Website"). Marker must be printed on white paper using black ink. Using a webcam, or similarly functioning device, Entrants will then be able to create their AR Video Submission by following the upload instructions provided on the Contest Website. NOTE: Prior to being viewable on the Contest Website, all AR Video Submissions must first be captured and re-rendered/recorded by Administrator, and re-uploaded by Administrator to the Entrant's YouTube account as well as to the Contest Website. By creating and entering an AR Video Submission, the Entrant grants permission to the Contest Entities to capture, re-render/record, and re-upload their AR Video Submission in accordance with these Official Rules. PLEASE NOTE: AR Video Submissions will not be viewable on the Contest Website nor the Entrant's YouTube account until the re-rendering/recording and re-uploading by the Administrator is complete.

NOTE: Due to the re-rendering/recording process, AR Video Submissions posted for Public View/Vote on the Contest Website may display differently than when originally recorded/submitted by the Entrant.

All Video Submissions must follow the Technical/Creative requirements in Section 5 below.

5. Video Submission Technical/Creative Requirements:

  • Running Time: 1 minute 30 seconds maximum in length, including any credits. If a Video Submission is longer than 1 minute 30 seconds in length, the Video Submission may be disqualified at YouTube's sole discretion.
  • Language: English.
  • Director Guidelines: To be eligible*, a Video Submission must:
  1. Describe the ingredients of the potion
  2. Give the potion a name
  3. Describe the potion's results
*In the production of a Video Submission, entrants may not perform, and potions may not depict, the mixing of ingredients which are, or could be, potentially dangerous or illegal, or otherwise violates the YouTube Community Guidelines set forth at ("Code of Conduct"), as determined in the sole discretion of YouTube and/or Administrator.

*Further, in the production of a Video Submission, entrants may not imitate, impersonate, dress-up as, depict, or reference any characters from the Harry Potter series. These Videos Submissions will be disqualified in the sole discretion of YouTube and/or the Administrator.

Video Submissions must also comply with the YouTube Site's Code of Conduct and must not:

  1. include trademarks, logos, or copyrighted material not owned by entrant or used without permission (such as company names, music, photographs, works of art, or images published on or in websites, television, movies, or other media) (for purposes of certainty, entrants are not permitted to include any WB content from previous Harry Potter movies or the current motion picture "Harry Potter and the Half-Blood Prince);
  2. use individuals' names, in whole or in part (including the entrant's last name), without permission;
  3. reveal any personal information about another individual, including another person's address, phone number, e-mail address, credit card number or any information that may be used to track, contact or impersonate that individual;
  4. refer to public figures;
  5. contain profanity, pornographic, or sexual content, content promoting alcohol, illegal drugs, tobacco, firearms, or weapons, hateful content of any kind (including racism, sexism, etc.), content that promotes violence or harm to another living creature, or any other offensive, obscene, or inappropriate content;
  6. defame, misrepresent, or contain disparaging remarks about other people or companies, including, but not limited to, the Contest Entities;
  7. promote a political agenda regardless of the political affiliation; and
  8. contain materials embodying the names, likenesses, photographs, or other identifying elements of any person, living or dead, without permission.
Administrator and/or its designated representatives will review all Video Submissions received during the Video Submission Period on the Contest Website and will only post those Video Submissions on the Contest Website that conform to these Official Rules and the Terms of Use and Code of Conduct, as determined by the Contest Entities in their sole discretion ("Eligible Video Submissions") Video Submissions that do not comply with these Official Rules as determined in Contest Entities' sole discretion, will be disqualified from the Contest and will not appear on the Contest Website. Decisions of the Contest Entities are final and binding.

6. Submission Terms: This Contest is void where prohibited. By submitting a Video Submission to this Contest, and as part of the Official Rules, entrants agree to comply with YouTube's Terms of Use and Privacy Policy set forth at By entering this Contest, each entrant also represents and warrants that his or her idea, Video Submission, and all elements thereof satisfy the Terms and Conditions of YouTube's Terms of Use and Code of Conduct, including, without limitation, warranting that the Video Submission in this Contest:

  1. is the original work of the entrant;
  2. has not previously been published or won an award or prize of any kind;
  3. does not infringe or violate the rights of any third party, including, but not limited to, copyrights, trademarks, patents, trade secrets, logos, contract and licensing rights, rights of publicity or privacy, moral rights, or any other intellectual property rights;
  4. is not subject to any third party agreements, and that the Contest Entities will not be required to pay or incur any sums to any person or entity as a result of their use, exhibition or exploitation of the idea or video or elements therein;
  5. has written proof that required permits from local authorities and other permissions required to produce Video Submission have been obtained;
  6. does not contain any content that is likely to be considered offensive by Contest Entities or could adversely affect the name, reputation, or goodwill of the Contest Entities.
Video Submissions may only be submitted by a single Registered User. Group Video Submissions will not be accepted (e.g., although different individuals might have taken part in the making of a Video Submission, and more than one individual may star in the Video Submission, only one individual may be considered to have produced and submitted the Video Submission). By submitting to the Contest, each entrant represents and warrants that he or she has obtained all of the rights, licenses, and permissions from each person who appeared in or helped to create the Video Submission. If the Contest Entities determine, in their sole discretion, that an entrant has breached a representation or warranty, the Video Submission will be disqualified. Neither the Contest Entities nor any of their respective parents, subsidiaries, affiliates and each of their respective officers, directors, shareholders, agents and employees, nor any Internet access providers (collectively "Released Parties") are responsible for any degradation, subtantive alterations, or loss of quality (either video or audio) as a result of, either directly or indirectly, the re-rendering/recording of AR Video Submissions. Further, the Released Parties are not responsible for the incorrect or inaccurate entry of information, human error, technical malfunction, lost/delayed data transmission, omission, interruption, deletion, defect, line failure of any telephone, computer or other network, computer equipment, software or any combination thereof, inability to access the YouTube Website, including, without limitation, the Contest Website, for problems uploading or downloading any Contest-related materials from the Contest Website, or for late, lost, damaged, misdirected, incorrect or incomplete Video Submissions. For purposes of these Official Rules, receipt of submission occurs when YouTube's servers successfully receive the uploaded video file and record the required Video Submission information to the Contest Website. Any entry information collected from the Contest shall be used only in a manner consistent with the consent given by entrants at the time of entry, with these Official Rules, and with YouTube's Privacy Policy.

7. Judging to Determine any and/or all Video Submissions to be Posted: During the Video Selection Period set forth in Section 1 above, eligible Video Submissions received that have satisfied the technical and creative requirements in Section #5 will be judged by the Administrator, or its agents, and representatives ("Judges") to select entries for posting, in their sole discretion, by generally applying the following judging criteria ("Judging Criteria") which will be given equal weight:

  • Creativity & Originality
  • How Entertaining Is The Video Submission?
  • Technical Execution
The Judges' decisions are final and binding in all matters relating to this Contest. If there is not a sufficient number of eligible and qualified Video Submissions received, and/or if any selected entrant fails to return any required paperwork by the stated due date (see section 8 below), the Contest Entities reserve the right to disqualify any Video Submission and, at their discretion, select an alternate Video Submission(s) to clear and post.

8. Potential Finalist and Alternate Notification: Up to twenty (20) potential finalists ("Potential Finalists") and up to five (5) alternates ("Alternates") will be notified via the YouTube message system by the Administrator on or about Thursday, July 2, 2009 and will be required to sign and properly execute the following documents and return them via email or facsimile (and subsequently by mail per instructions to be provided) to Administrator by Noon (12:00 PM) ET on Sunday July 5, 2009: (1) an Entrant Agreement and Release; (2) an Affidavit of Eligibility and Liability Waiver; (3) where lawful, a Publicity Release. If any such Potential Finalist or Alternate is a minor in his/her state of residence, the Releases and, Affidavit of Eligibility must be filled out and signed by Entrant's parent or legal guardian. If any documents sent by any means to a Potential Finalist or Alternate are returned as undeliverable or if a Potential Finalist or Alternate (or his/her parent or legal guardian if Potential Finalist or Alternate if a minor in his/her state of residence) fails to properly execute and return all documents described herein in the time noted, or if a Potential Finalist or Alternate is found not to be eligible or not in compliance with these Official Rules, the Terms of Use, and/or the Code of Conduct the Potential Finalist or Alternate will be disqualified and the next highest scoring Video Submission may move up and be notified at the sole discretion of the Contest Entities, time permitting.

9. Public Voting: At the commencement of the Public Voting Period set forth in Section 1 above, up to twenty (20) Video Submissions (each a "Finalist Video") that have been cleared per Section 8, if any, will be posted for public voting on the Contest Website. Each day during the Public Voting Period, Registered Users may vote a maximum of once per Finalist Video. Persons voting will be required to use the Judging Criteria in Section 7 to critically evaluate the Finalist Videos and vote either "Thumbs Up" or "Thumbs Down". Subsequent votes in excess of stated maximum per voting day by a single Registered User will be disqualified. The use of any automated launching or entry software or any other mechanical or electronic means that permits website visitors to vote repeatedly is prohibited. The Finalist Videos will be featured on the YouTube Site on or about July 2, 2009.

10. Determining the Winner: At the end of the Public Voting Period set forth in Section 1, the Final Public Vote count will be recorded and only the "Thumbs Up" votes may be used, in part, to determine the winner. ("Winner") Upon verification of the results from the public vote, the Judges may, in their sole discretion, use the results of the public vote as part of the Winner selection process. In the event of a tie for determining the Winner, all tied entries will be reviewed by an additional judge selected by Administrator, who, using the Judging Criteria, will select the Winner.

Designation as a Finalist Video and/or Winner is subject to Registered User's proof of compliance with these Official Rules, maintaining compliance with these Official Rules and YouTube registration, and approval by Contest Entities. Each entrant (or minor entrant's parent/legal guardian) acknowledge that other entrants may have created ideas and concepts contained in their Video Submission that may have familiarities or similarities to his/her Video Submission, and that he/she will not be entitled to any compensation or right to negotiate with the Contest Entities because of these familiarities or similarities. The decisions of the Judge's and Contest Entities are final and binding in all matters relating to this Contest, including interpretation and application of these Official Rules.

11. Grand Prize: The Winner who submitted the winning Video Submission will have their Video Submission featured on the YouTube homepage and/or Contest Website for one day, on or about July 15, 2009.

12. Additional Contest Terms: By entering this Contest, and to the extent allowed by law, entrants (or minor entrant's parent/legal guardian) grant the Contest Entities and each of their affiliates, licensees, promotional partners, third party marketing entities, successors and assigns, the non-exclusive, perpetual, royalty-free, no-cost license and right to use and otherwise exploit the Video Submissions submitted as part of the Contest, and all images, text and materials depicted therein, in whole or in part, in any manner or medium now or hereafter known or devised (including, without limitation, CDs, streaming media, film, television, videocassettes, print, interactive devices, mobile media, Internet and on-line systems), throughout the universe and in any and all languages, including, without limitation, the right to display, reproduce, record, perform, exhibit, distribute, copy, edit, change, modify, add to, subtract from, re-title and adapt the same, to combine it with other material and otherwise use and exploit it. The Contest Entities and each of their successors, assigns and licensees, will have the right to make unlimited derivative works therefrom, to assign or transfer any or all such rights and to grant unlimited, multiple-level sublicenses. Without limiting the forgoing, the Contest Entities will have the right to use the Video Submissions submitted as part of the Contest, and all images depicted therein (if any), in any merchandising, advertising, marketing, promotion or for any other commercial or non-commercial purpose. Entrants (or minor entrant's parent/legal guardian) hereby forever waive and relinquish all so-called "moral rights (droit moral)" now or hereafter recognized in connection with Submissions submitted as part of the Contest. Entrants agree that the Contest Entities shall have the sole discretion in determining the extent and manner of use of Video Submissions and are not obligated to use any Video Submission. Entrants agree not to issue any publicity concerning the Contest Entities. Entrants agree that YouTube nor its agents shall be responsible for return or preservation of the Submissions submitted. All Video Submissions that are posted on the Contest Website are available to be viewed by anyone with access to the Internet. Each entrant (or minor entrant's parent/legal guardian) waive and release the Released Parties from any and all claims that entrants may now or hereafter have in any jurisdiction based unfair competition with respect to the Contest Entities exploitation of Video Submissions without further notification or compensation to entrants of any kind, and agree not to instigate, support, maintain, or authorize any action, claim, or lawsuit against the Released Parties or any other person in connection with this Contest, on the grounds that any use of any Video Submission, or any derivative works, infringe, or violate any of entrants rights therein. By entering this Contest, entrants agree that the Contest Entities and each of their affiliates, licensees, promotional partners, and third party marketing entities shall have the right and permission to use their name, picture, voice, biographical data, photograph, testimonial, or other likeness and/or personal exposition (and/or any edited portion thereof), and/or any information contained in his/her Video Submission for promotional, advertising, and/or publicity purposes in any media, now or hereafter known, throughout the world in perpetuity, without compensation or notice to, or further consent of, to the winner to the extent permitted by law. The Released Parties will not enter into any correspondence, including e-mail, with non-winning entrants. The Contest Entities reserve the right, in their sole discretion, to disqualify any individual found tampering with the entry process or entry materials or otherwise interfering with the proper administration of the Contest or violating these Official Rules. EACH ENTRANT (OR MINOR ENTRANT'S PARENT/LEGAL GUARDIAN) ACCEPTS THE CONDITIONS STATED IN THESE OFFICIAL RULES, AGREES TO BE BOUND BY THE DECISIONS OF THE CONTEST ENTITIES AND PUBLIC VOTING, WARRANTS THAT THEY ARE ELIGIBLE TO PARTICIPATE IN THIS CONTEST, AND AGREES TO RELEASE, INDEMNIFY, AND HOLD HARMLESS THE RELEASED PARTIES FROM AND AGAINST ANY AND ALL CLAIMS, LOSSES, LIABILITY, AND DAMAGES OF ANY KIND, (INCLUDING REASONABLE ATTORNEYS' FEES AND EXPENSES) ASSERTED AGAINST ANY OF THEM, INCURRED, SUSTAINED, OR ARISING IN CONNECTION WITH PREPARING FOR, PARTICIPATING IN, AND/OR TRAVELLING TO OR FROM ANY CONTEST-RELATED ACTIVITY, INCLUDING, WITHOUT LIMITATION, ANY INJURY, DAMAGE, DEATH, LOSS, OR ACCIDENT TO PERSON OR PROPERTY, OR FROM THE RESPECTIVE ENTRANTS' BREACH OF ANY AGREEMENT OR WARRANTY ASSOCIATED WITH THE CONTEST, INCLUDING THESE OFFICIAL RULES. ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, THE CONTEST ENTITIES AND EACH OF THEIR LICENSEES RESERVE THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR ANY SUCH ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

Each entrant (or minor entrant's parent/legal guardian) hereby acknowledges and agrees that the relationship between the entrant and the Contest Entities is not a confidential, fiduciary, or other special relationship, and that the entrant's (or minor entrant's parent/legal guardian) decision to provide the Video Submission to the Contest Entities for purposes of the Contest does not place the Contest Entities in a position that is any different from the position held by members of the general public with regard to elements of the Video Submission, other than as set forth in these Official Terms. Each entrant (or minor entrant's parent/legal guardian) understands and acknowledges that the Contest Entities have wide access to ideas, stories, designs, and other literary materials, and that new ideas are constantly being submitted to it or being developed by their own employees. Each entrant (or minor entrant's parent/legal guardian) also acknowledges that many ideas or stories may be competitive with, similar to, or identical to the Video Submission and/or each other in theme, idea, plot, format, or other respects. Each entrant (or minor entrant's parent/legal guardian) acknowledges and agrees that such entrant will not be entitled to any compensation as a result of Contest Entities' use of any such similar or identical material that has or may come to Contest Entities, or any of them, from other sources. Each entrant (or minor entrant's parent/legal guardian) acknowledges and agrees that the Contest Entities do not now and shall not have in the future any duty or liability, direct or indirect, vicarious, contributory, or otherwise, with respect to the infringement or protection of the entrant's copyright in and to the Video Submission. Finally, each entrant (or minor entrant's parent/legal guardian) acknowledges that, with respect to any claim by entrant relating to or arising out of any Contest Entities' actual or alleged exploitation or use of any submission or other material submitted in connection with the Contest, the damage, if any, thereby caused to the applicable entrant will not be irreparable or otherwise sufficient to entitle such entrant to seek injunctive or other equitable relief or in any way enjoin the production, distribution, exhibition, or other exploitation of the "Harry Potter and the Half-Blood Prince" motion picture, any program, website, advertising, materials or other thing based on or allegedly based on the Video Submission, and entrant's rights and remedies in any such event shall be strictly limited to the right to recover damages, if any, in an action at law.

If, in any of the Contest Entities' sole opinion, there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of the Contest, or if technical difficulties compromise the integrity of the Contest, the Contest Entities reserve the right to void suspect Video Submissions and/or votes and/or terminate the Contest. The use of any automated launching or entry software or any other mechanical or electronic means that permits the participant to automatically enter or vote repeatedly is prohibited. In the event of a dispute as to the identity of an entrant based on an e-mail address, the entry in question may be disqualified subject to the Judges' or Contest Entities' sole discretion.

13. Governing Law: All issues and questions concerning the construction, validity, interpretation and enforceability of the Contest, or the rights and obligations of entrants and the Contest Entities in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of California or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of California.

14. Who Won: The winning Video Submission will be posted on the Contest Site located at on or about July 15, 2009. To obtain the name of the Winner or a copy of these Official Rules, send your request along with a stamped, self-addressed envelope to: Harry Potter Contest, c/o Marden-Kane, 36 Maple Place, Manhasset, NY 11030 Attn: MB. Requests must be made prior to September 1, 2009.

//End of Official Rules//

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2009 Marden-Kane, Inc. All rights reserved. These Official Rules may not be copied, edited, or used for any other purpose, commercial or otherwise without the express written consent of Marden-Kane, Inc.

2009 Warner Bros. Ent.

Harry Potter Publishing Rights J.K.R.

Harry Potter characters, names and related indicia are trademarks of and Warner Bros. Ent. All Rights Reserved.